How to Create a Marketing Plan That Works
Introduction
Most small business owners don’t need more hustle — they need a plan.
If your marketing feels reactive (“What should I post today?”), it’s time to take control. A good marketing plan gives you clarity, consistency, and actual traction.
This blog breaks down how to build a simple but powerful plan that works — whether you’re solo or have a team.
Step 1: Know Your Core Goal
Start with one clear priority:
• Grow your list
• Sell a service
• Book more calls
• Launch a new offer
Every marketing decision you make should connect to that goal.
Step 2: Set a 90-Day Focus
Break your year into quarters. One campaign per quarter = less overwhelm, more depth.
For example:
• Q1: Lead generation
• Q2: Launch your signature offer
• Q3: Build authority through visibility
• Q4: Holiday promos or reactivation
Step 3: Choose 2–3 Marketing Channels
More platforms ≠ more sales.
Pick the platforms where:
• Your audience hangs out
• You enjoy creating content
• You can stay consistent
�� Most businesses win with:
Instagram + Email + Website/SEO
Step 4: Map Out Your Monthly Themes
Give each month a content theme tied to your offer. Example for a coach:
• January: “New Year, New Habits”
• February: “Self-Trust + Confidence”
• March: “Lead Generation with Reels”
Use those to guide your emails, blogs, Reels, and freebies.
Step 5: Plan Content in Batches
Weekly structure:
• 1 tip/educational post
• 1 story/personal connection
• 1 CTA to your offer or freebie
Batch 2–3 weeks ahead so you’re not scrambling daily.
Step 6: Track and Adjust Monthly
Look at:
• Engagement rates
• Link clicks
• Email opt-ins
• Sales or calls booked
Drop what’s not working. Double down on what is. Marketing is just testing and tweaking.
Conclusion
Marketing gets easier when it’s planned, not panicked. With a 90-day game plan, monthly content themes, and weekly consistency, your brand will grow faster — and feel less chaotic.
Follow @carlamariabruno and @ottawareels
�� contact@carlamariabruno.com for help building a plug-and-play plan you can actually stick to.
