What is a Marketing Funnel (And Why You Need One ASAP)

Introduction  

Ever feel like you're doing “all the things” — posting, emailing, showing up — but still not  getting consistent sales?  

Chances are, it’s not your offer or your content. It’s your lack of a funnel.  

A marketing funnel is simply the journey someone takes from finding you to buying from  you. And in 2025, without one, you're leaking leads daily.  

Let’s simplify this: you need a funnel — and this is how it works.  

What Is a Marketing Funnel?  

Think of it like this:  

• Top of Funnel (TOFU) = Awareness → “Who are you?” 

• Middle of Funnel (MOFU) = Engagement → “Do I trust you?”  • Bottom of Funnel (BOFU) = Action → “How can I work with you?”  

It’s not just for big corporations. Funnels are how every service provider, coach, and  creator gets from content → clients.  

A Simple Example of a Funnel  

1. TOFU: Instagram Reel on “3 signs your content isn’t converting”  

2. MOFU: Free lead magnet: “Instagram Caption Prompts for Service-Based  Businesses”  

3. BOFU: Sales page or discovery call booking link  

Each stage builds connection, overcomes objections, and nudges action.  

Why Most Entrepreneurs Don’t Realize They Need One  

You’re posting daily. You’re getting likes. You might even get a few DMs.  

But without a clear system to collect leads, nurture trust, and present an offer,  people will scroll past — even if they want to work with you.  

A funnel bridges that gap.  

Your Funnel Doesn’t Need to Be Complicated  

Start with this:  

• One lead magnet (free checklist, guide, or video)  

• One landing page (with opt-in form) 

• One nurture sequence (3–5 emails)  

• One offer (clear CTA to book or buy)  

Simple > perfect.  

Signs You Need a Funnel Right Now  

• You’re getting traffic but not sales  

• People say “I love your content” but never buy  

• You feel like you’re chasing instead of attracting  

Funnels fix all of that by creating structure and flow in your marketing.  

Conclusion  

A funnel isn’t a hack — it’s a strategy that meets your audience where they are and  guides them toward your offer with ease. Start small, stay focused, and optimize over  time.  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for funnel strategy support.