Blogging for Business: What to Write and Why Template: How-To Blog Post

Introduction  

You’ve heard that blogging helps with SEO. But... what should you actually write about?  

This blog breaks down how to use blogging to drive traffic, leads, and authority—without writing random posts that go nowhere.  

Why Blogging Still Works  

• Google prioritizes fresh, helpful content 

• Blog posts build internal links and SEO relevance  

• They educate prospects—before you hop on a call  

• You control the narrative and messaging  

Step 1: Choose the Right Blog Goals  

Are you blogging to:  

• Get found on Google? 

• Build brand authority?  

• Nurture your audience?  

Clarifying this will shape what you write, and how.  

Step 2: Know What Your Ideal Client Searches  

Great blog posts start with real questions:  

• “How do I choose the right platform for my website?”  • “What should be on my home page?”  

• “SEO vs social media: which one helps more?”  

Use:  

• Client FAQs  

• Google autocomplete  

• Reddit and Quora questions  

• ChatGPT to brainstorm blog topics  

Step 3: Pick Blog Post Types That Convert  

Top-performing formats:  

• How-to posts (“How to Create a Lead Magnet That Converts”)  • Listicles (“5 Website Mistakes That Cost You Clients”) 

• Comparisons (“Squarespace vs WordPress for Coaches”)  • Case studies (“How I Got 50 Organic Leads in 30 Days”)  • FAQ deep dives (“Do I Need a Privacy Policy on My Website?”)  

Step 4: Use the SEO Blog Template  

• Title with keyword  

• Intro (what they’ll learn + why it matters)  

• H2s with clear sections  

• Bullets + visuals  

• CTA at the end  

Each post should answer one clear question.  

Step 5: Include Calls to Action  

Use natural prompts:  

• “Need help building your SEO plan?”  

• “Want a checklist version of this? Grab it here.”  

• “Book a 15-min strategy call”  

CTAs turn passive readers into active leads.  

Step 6: Stay Consistent with a Content Calendar 

• 1 post per week = 52 new SEO entries per year  

• Batch write ahead of time  

• Build posts around monthly themes or offers  

Conclusion  

Blogging isn’t dead—it’s the backbone of SEO and visibility.  

Done strategically, it can bring leads while you sleep. Focus on your audience’s  questions, stay consistent, and write with a purpose.  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for more information