The Anatomy of a Perfect About Page Template: “How-To” Blog Post

Introduction  

Most business owners treat their About Page like an afterthought. But it’s actually one of  the most visited and highest-converting pages on your website.  

Why? Because people don’t buy from brands—they buy from people they trust.  

This post breaks down how to write an About Page that builds connection, showcases  credibility, and turns casual visitors into excited clients.  

Step 1: Lead With Your Value — Not Your Life Story  

Don’t start with:  

“Hi, my name is [X] and I was born in…”  

Start with: 

• Who you help  

• What you help them do  

• Why it matters  

“I help service-based entrepreneurs clarify their message and turn their website into a  lead-generating machine.”  

Step 2: Share Your Story (Strategically)  

Now you can talk about your background—but keep it relevant.  

Include:  

• How you got into your field  

• A challenge or turning point that shaped your journey  

• Why you’re passionate about helping this audience  

Keep it concise and tie it back to your reader’s transformation.  

Step 3: Show Proof You’re the Real Deal  

Build trust with:  

• Client results  

• Testimonials  

• Media features  

• Awards or certifications 

• Number of clients served  

Even one good quote or case study can move the needle.  

Step 4: Add Personal Touches  

People want to work with people, not faceless businesses.  Sprinkle in a few human moments:  

• A personal fun fact  

• A behind-the-scenes photo  

• “On weekends, you’ll find me…”  

This builds likability and memorability.  

Step 5: Use Strategic Design  

✔ A strong headline with your positioning  

✔ 2–3 brand photos (at least one of your face)  ✔ Short, skimmable paragraphs  

✔ 1–2 pull quotes or stats  

✔ Bold CTA at the end  

Avoid huge blocks of text. Make it a visual experience.  

Step 6: Add a Call to Action  

What should they do after they read your story?  CTA examples:  

• Book a discovery call  

• Check out your services 

• Download your freebie  

• Connect with you on Instagram  

Don’t let them leave without a next step.  

About Page Mistakes to Avoid  

�� Making it a full autobiography  

�� Talking only about yourself  

�� Using generic titles like “Our Story” with no specifics  

�� Forgetting a CTA  

Conclusion  

Your About Page is more than a bio—it’s a conversion tool.  

Use it to build trust, connect emotionally, and guide your visitor toward working with you.  It might just become your most powerful sales page.  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for more information