How to Speed Up Your Website (And Why It Matters) Template: How-To Blog Post
Introduction
Did you know that a 1-second delay in page load time can reduce conversions by up to 20%?
In 2025, Google and users expect fast, responsive websites. Speed isn’t just a tech thing—it’s an SEO and user experience issue.
This post walks you through simple ways to speed up your website—no dev team required.
Why Site Speed Matters
• Google uses load time as a ranking factor
• Users leave slow sites immediately (bounce rate goes up)
• Mobile users won’t wait more than 3 seconds
• Faster sites convert more—period
Step 1: Test Your Speed
Use:
• Google PageSpeed Insights
• GTMetrix
• Pingdom
Check both mobile and desktop scores. Anything under 70 needs work.
Step 2: Compress Your Images
Use tools like:
• TinyPNG
• ShortPixel
• Squoosh
Large images are the #1 cause of slow load times. Resize and compress before uploading.
Step 3: Use a Lightweight Theme
Avoid themes with:
• Too many animations
• Heavy visual builders
• Unused templates
Choose minimal, clean themes (Astra, Hello Theme, etc.).
Step 4: Enable Caching
Caching saves a version of your site so it loads faster next time. Use:
• WP Rocket (WordPress)
• W3 Total Cache
• Built-in settings on Squarespace/Wix
Step 5: Minimize Plugins + Scripts
Delete:
• Plugins you’re not using
• Tracking scripts that slow things down
• Fancy animations or popups unless essential Less = faster.
Step 6: Use a Content Delivery Network (CDN) A CDN stores your site on global servers for faster delivery. Free options:
• Cloudflare
• Bunny.net
Step 7: Host Your Site With Speed in Mind Cheap hosting = slow site.
Look for:
• SSD servers
• Local servers if you’re serving one country
• Hosts optimized for your platform (e.g., SiteGround for WordPress)
Bonus: Lazy Load Your Images
This means images load only when someone scrolls to them, not all at once. Use lazy load plugins or built-in features.
Conclusion
Site speed is no longer optional—it’s part of your brand’s first impression.
Take 60 minutes to implement these changes and watch your SEO, conversions, and user experience instantly improve.
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�� contact@carlamariabruno.com for more information
