How to Write Meta Descriptions That Get Clicks Template: Tutorial Blog Post

Introduction  

Meta descriptions don’t directly affect your Google rankings—but they can make or  break your click-through rate.  

A weak meta means your page gets ignored—even if you’re ranking high.  In this post, you’ll learn how to write meta descriptions that:  

• Grab attention  

• Spark curiosity  

• Get more people clicking your content  

What Is a Meta Description?  

A meta description is the short blurb under your title in Google search results.  It’s your first impression—like a mini elevator pitch for your blog post or page.  

Example:  

Title: How to Batch Shoot Reels Like a Pro  

Meta: Film 10 Reels in one session using this simple batch shooting workflow—no  fancy gear required.  

Why Meta Descriptions Matter  

• Improve click-through rates (CTR)  

• Entice searchers to choose your link  

• Help Google understand your content context 

• Appear in social previews when your link is shared  

Best Practices for Meta Descriptions  

1. Keep It Under 155 Characters  

Google cuts off anything longer. Make every word count.  

2. Include Your Focus Keyword  

Helps Google know your post matches the search intent.  

3. Write It Like Ad Copy  

Think of it like a Google ad—you’re selling the click.  

Use:  

• Active voice  

• Strong verbs  

• Emotion or urgency  

4. Make a Promise (And Deliver)  

Examples:  

• “Boost your visibility with this 5-step SEO checklist for beginners.”  • “Turn your about page into a trust-building machine with this simple formula.”  

Meta Description Templates  

Use these to write faster:  

• “Learn how to [achieve result] with this [simple method].” 

• “Struggling with [problem]? This guide breaks down [solution].”  • “Everything you need to know about [keyword]—even if you're brand new.”  • “Discover the must-have [features/strategies] for [goal] in 2025.”  

What to Avoid  

�� Keyword stuffing  

�� Vague phrases like “Click here to learn more”  

�� Leaving it blank (Google will auto-generate a random snippet)  

Where to Add Your Meta Description  

• WordPress: Yoast SEO or RankMath  

• Squarespace: Page settings > SEO  

• Wix/Shopify: Settings > SEO > Meta description  

Conclusion  

A well-written meta description won’t guarantee rankings—but it can double your clicks.  That means more traffic, leads, and clients—without changing anything else.  

Take 2 minutes to write one for every blog post and page. It’s worth it.  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for more information