The Beginner’s Guide to Personal Branding on Social Media
Introduction
In 2025, people don’t buy logos. They buy people.
Whether you’re a coach, creator, or founder, a strong personal brand helps you build trust, attract aligned clients, and stand out in a noisy feed.
This guide covers everything beginners need to know—from crafting your identity to showing up confidently on Instagram, Threads, and beyond.
Step 1: Define Your Brand Foundations
Answer these 3 prompts:
1. What do you want to be known for?
2. Who are you helping (and how)?
3. What do you believe that sets you apart?
Example: “I help new coaches grow on Instagram with simple, ethical content strategies.”
Step 2: Choose Your Brand Tone & Vibe
How should your content feel?
Pick 2–3 adjectives:
• Empowering, bold, playful
• Calm, nurturing, minimalist
• High-energy, direct, unapologetic
�� This helps guide everything from captions to color palettes.
Step 3: Build Your Visual Identity
Create a cohesive aesthetic:
• Brand colors (2–3 main + 1 accent)
• Fonts (easy to read + modern)
• Canva templates for posts
• Reels style (cuts, music, mood)
Use Canva brand kits or purchase premade Instagram kits for ease.
Step 4: Show Your Face (and Story)
People connect with people. Start sharing:
• Why you do what you do
• Client wins and lessons
• BTS of your work and process
• Personal beliefs related to your niche
�� Add storytelling to your content pillars: story + value = trust.
Step 5: Stay Consistent Across Platforms
Use the same:
• Handle (or a variation)
• Profile picture (face or logo)
• Bio tone and structure
• Link in bio setup (Linktree, Stan, Later)
Conclusion
Personal branding isn’t about being loud—it’s about being clear.
Start with your story, lean into your vibe, and stay consistent. With time, you’ll become the go-to in your space—not just for what you sell, but for who you are.
✅ Your Next Step
Follow @carlamariabruno and @ottawareels
�� contact@carlamariabruno.com for more information
