What Makes a Great Hook for Reels?

Introduction  

Hooks are everything. You’ve got 2 seconds to stop the scroll—or your Reel is toast.  

Whether you’re teaching, storytelling, or promoting, the right hook makes the difference  between views and virality.  

This tutorial breaks down:  

• The anatomy of a great hook  

• 5 plug-and-play templates  

• When to use each one  

Why Hooks Matter 

Instagram’s algorithm prioritizes watch time.  

No hook = early exits = lower reach.  

The best hooks:  

• Spark curiosity  

• Promise value  

• Call out a problem  

• Make people feel seen  

5 Hook Structures That Work in 2025  

1. The "Call-Out" Hook  

Speak directly to your audience.  

“Coaches, stop making this mistake with your Reels.”  

2. The “Question” Hook  

Start with a yes/no or curiosity question.  

“Ever wonder why no one’s watching your content?”  

3. The “Here’s Why” Hook  

Explain a reason behind a problem or insight.  “Here’s why your Reels aren’t converting (and what to do).”  

4. The “Do This, Not That” Hook  

Instant visual comparison = high retention. 

Split-screen: “Don’t do this ⛔ … Do this ✅ instead.”  

5. The “Unexpected Fact” Hook  

Surprise = attention.  

“95% of Reels fail because of this one thing…”  

Tips for Better Reel Hooks  

• Use on-screen text (bold + centered)  

• Speak your hook in the first 2 seconds  

• Keep it under 10 words  

• Match tone to your audience (funny, direct, chill)  

Conclusion  

A good Reel doesn’t start with editing—it starts with the first line.  Use these hook formats, test them weekly, and watch your views rise.  

✅ Your Next Step  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for more information