How to Make Your Brand Aesthetic Pop
Introduction
Your brand has 1.5 seconds to grab attention before someone scrolls. That’s why your visual identity matters just as much as your message.
But don’t worry—you don’t need to be a graphic designer to create a bold, scroll stopping aesthetic.
In this post, we’ll show you exactly how to:
• Define your brand look and feel
• Choose the right colors, fonts, and layouts
• Create content that’s consistent and dynamic
What Is Brand Aesthetic?
Your brand aesthetic is the visual expression of your brand across content—your colors, typography, layout, photo style, even your editing tone.
It influences how people feel when they land on your profile. That feeling builds trust, recall, and connection.
Why Your Aesthetic Matters
�� Humans process visuals 60,000x faster than text
�� 75% of consumers judge a brand’s credibility based on its design �� On Instagram, consistent visuals = 23% more engagement (simulated data)
In short: people need to recognize your brand at a glance.
Step-by-Step: Make Your Aesthetic Pop
✅ Step 1: Choose Your Visual Vibe
Pick 2–3 style words:
• Sleek, minimal, modern
• Bold, expressive, colorful
• Natural, warm, earthy
This helps filter design decisions moving forward.
✅ Step 2: Pick a Color Palette
Use Coolors.co or Canva’s Brand Kit.
Tips:
• 2 main colors
• 1–2 neutrals
• 1 pop/accent color
�� Pro Tip: Choose accessible contrast for text (high readability).
✅ Step 3: Select Fonts That Match Your Brand Avoid using 5+ different fonts. Stick to:
• Header font (bold, on-brand)
• Body font (legible)
• Optional accent font for highlights
Use Canva, Adobe Fonts, or Google Fonts.
✅ Step 4: Design Post Templates
Create:
• 3–5 carousel templates
• 2 quote/engagement graphics
• 1 promo layout
• 1 testimonial design
Use Canva folders to organize.
�� Batch-create 10 variations to use for the month.
✅ Step 5: Stay Consistent Across Platforms Your brand aesthetic should flow across: • Reels cover photos
• Instagram grid
• Stories highlight icons
• Threads graphics
• Newsletter headers
Use your templates + adjust for format.
✅ Step 6: Use Visual Hierarchy
Design with intentional structure:
• Bigger titles > medium subheads > body text • Clear spacing, not clutter
• Use “Z” layout or central focus design
✅ Step 7: Add Personality
This is what makes people stay.
Try:
• Stickers or handwritten overlays
• On-brand catchphrases
• Signature filter or edit
Use it sparingly but consistently.
Tools to Help
• Canva Pro (Brand Kit, Templates, Scheduler) • Coolors.co (Color palette generator)
• Mojo App (Reels/Stories motion graphics) • Prequel App (Cinematic filters)
• Later (Grid planner)
Mistakes to Avoid
�� Using too many colors or random fonts
�� Copying a trending aesthetic that doesn’t fit your brand �� Ignoring accessibility (low contrast = unreadable) �� Designing only for your taste—not your audience
Conclusion
Your aesthetic isn’t just “making it pretty.” It’s the first impression your brand makes.
When you align design with your message, people trust faster, connect quicker, and remember longer.
✅ Your Next Step
Follow @carlamariabruno and @ottawareels
�� contact@carlamariabruno.com for more information
