h-Converting Landing Page?

Introduction  

You’ve got the traffic. People are clicking. But... no one’s converting. The problem? It’s  your landing page.  

A high-converting landing page doesn’t just look nice—it guides people to take action.  Here’s what your page needs to turn visitors into leads or buyers.  

1. One Clear Goal  

Your page should have ONE purpose only:  

• Sign up for a freebie  

• Book a call  

• Buy the product  

• Join the waitlist  

Multiple CTAs confuse people. Clarity converts.  

2. Headline That Hooks  

Your headline is the first (and sometimes only) thing people read.  

Formula:  

[Big Promise] for [Target Audience] Without [Pain Point] 

“Grow on Instagram Without Posting Daily”  

“A 5-Minute Funnel for Busy Coaches”  

3. Social Proof  

People trust people. Add:  

• Testimonials 

• Screenshots of results  

• Client logos  

• UGC (user-generated content)  

Even 2–3 pieces of proof boost conversions.  

4. Strong Visual Hierarchy  

• Headline = bold and large  

• Subhead = one sentence max  

• Bullet points = easy to scan  

• CTA = button in a contrasting color  

Keep it mobile-friendly—most traffic comes from phones.  

5. Benefits > Features  

Tell them how their life will change:  

• “Save 10 hours a week”  

• “Get 3 qualified leads a day”  

• “Finally understand your ad data”  

People don’t care what it is. They care what it does for them.  

6. Call-to-Action (CTA) That Pops 

Your CTA should:  

• Use action verbs (“Get the guide,” “Book your call”)  

• Stand out in color  

• Be placed 2–3 times down the page  

• Repeat on exit popups if needed  

7. No Distractions  

No menus. No outbound links. No unnecessary graphics.  

This page is not your website. It’s a conversion zone.  

Conclusion  

A high-converting landing page is focused, bold, and benefit-driven. Build it with  intention, and your ads (and leads) will perform way better.  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for more information