Scaling Your Business with Systems: Where to Start

Introduction  

If you’re constantly reinventing the wheel in your business — replying to the same DMs,  writing from scratch, chasing tasks — it’s time to build systems.  

Systems = sustainability, sanity, and scale.  

Let’s break down what that means and how to start building yours today.  

What Are Business Systems?  

They’re repeatable workflows for:  

• Content creation  

• Client onboarding  

• Email marketing 

• Sales processes  

• Operations + team tasks  

Systems free up your brain so you can lead instead of hustle.  

Step 1: Identify What You Do Repeatedly  

Start with these:  

• Sending welcome emails  

• Creating Instagram posts  

• Posting blogs or videos  

• Booking discovery calls  

Write down the steps once. That’s your first SOP (Standard Operating Procedure).  

Step 2: Use Tools That Automate  

• Acuity/Calendly for call booking  

• Zapier for connecting apps  

• ClickUp/Asana for workflows  

• Canva templates for content  

• Dubsado for client onboarding  

Don’t overcomplicate. Start with one tool, one task. 

Step 3: Batch Tasks Weekly  

Create a “CEO Day” to:  

• Write 2 weeks of content  

• Update client trackers  

• Review analytics  

• Prep next week’s game plan  

This reduces decision fatigue and keeps you focused.  

Step 4: Delegate Sooner Than You Think  

Hire support for:  

• Admin tasks  

• Editing or design  

• Scheduling  

• Invoicing or tech  

Even 5–10 hours/month can open up huge capacity.  

Conclusion  

You don’t scale by doing more — you scale by doing less, better. Systems make your  business sustainable, predictable, and ready to grow. 

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com to build out your custom SOPs or automation stack.