Business Marketing Major – What You Need to Know

Why Choose a Business Marketing Major?

A major in business marketing equips students with the knowledge and skills needed to create effective marketing campaigns, analyze consumer behavior, and drive brand growth.

What You’ll Learn in a Business Marketing Major

1. Digital and Traditional Marketing

• Social media marketing, email campaigns, and paid advertising.

• Print media, radio, and television marketing strategies.

2. Market Research and Consumer Psychology

• Understanding buyer personas and purchasing behavior.

• Conducting surveys and competitive analysis.

3. Branding and Strategic Communication

• Creating compelling brand messages and storytelling techniques.

• Public relations and reputation management.

Career Opportunities for Business Marketing Graduates

Graduates can pursue careers in advertising, digital marketing, brand management, and corporate communications, opening doors to numerous high-paying roles.

� Interested in a marketing career? Let’s explore how you can succeed in this dynamic industry. @carlamariabruno | YouTube | @ottawareels | @reellifedubai | Email me