The Most Popular Social Media Platforms in 2025

Why Popularity Matters in Social Media Marketing

Understanding which platforms dominate the market helps businesses allocate their resources effectively.

Ranking of the Most Popular Social Media Platforms (By Active Users)

• Facebook – 3 Billion+ users

• YouTube – 2.5 Billion+ users

• Instagram – 2 Billion+ users

• TikTok – 1.7 Billion+ users

• LinkedIn – 900 Million+ users

• Twitter (X) – 500 Million+ users

• Snapchat – 400 Million+ users

• Pinterest – 450 Million+ users

How to Leverage These Platforms for Business Growth

• Use Facebook & Instagram for Ads & E-commerce.

• Leverage TikTok & YouTube for video-based content.

• Optimize LinkedIn for B2B networking.

Want to Dominate the Most Popular Social Media Channels?

Let’s create a data-driven strategy! Contact contact@carlamariabruno.com for expert guidance.