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d Copy That Converts: Templates + Tips

d Copy That Converts: Templates + Tips

Introduction  

You’ve got the visuals—but what do you say in the ad?  

Good ad copy doesn’t just sound clever—it gets people to click, convert, or book. This  post gives you battle-tested ad copy templates, formulas, and tips you can plug straight  into your next campaign.  

Rule #1: Clarity > Cleverness  

Don’t try to sound smart. Just be clear.  

People scroll fast. Your message should land in seconds.  

The 3-Part Copy Formula  

1. Hook – Stop the scroll  

2. Value – Solve a problem or highlight a benefit  

3. CTA – Tell them what to do next  

Copy Templates to Use Right Now  

�� Problem → Promise → CTA  

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�� Before & After 

Before: Hours spent writing Instagram captions.  

After: Plug-and-play templates that write them for you.  Try our free caption kit now.  

�� Mini Story  

“I spent $400 on ads and got zero leads… until I fixed one thing.”  Learn how we dropped our cost-per-lead to $1.23.  

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�� Social Proof + Urgency  

Over 1,200 coaches have used this ad template.  

Are you next?  

Get instant access before it disappears.  

�� Conversational CTA  

Need better ad results—without spending more?  

DM “AD HELP” and we’ll send you our free cheat sheet.  

Tips for Writing Better Ad Copy  

✔ Keep it skimmable (2–3 line paragraphs)  

✔ Use emoji bullet points to highlight features  

✔ Ask a question as your hook  

✔ Test short (under 100 words) vs. long (300+ word) formats  ✔ Mirror your audience’s language  

What to Avoid  

�� Buzzwords or jargon  

�� Passive voice  

�� Vague promises without proof  

�� 3+ CTAs in one ad 


Conclusion  

You don’t need to be a pro copywriter—you just need a strong hook, clear benefit, and  one bold CTA.  

Start with one of the templates above. Tweak it for your audience. And test what works  best.  

Follow @carlamariabruno and @ottawareels 

�� contact@carlamariabruno.com for more information  

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