How We Generated 500+ Leads in One Month Using Meta Ads Introduction
What if we told you that a single ad strategy brought in 500+ leads in 30 days—without a massive budget?
In this case study, we’re breaking down how we helped a real client generate a flood of high-quality leads using Meta Ads (Facebook + Instagram). No fluff. Just real strategy + execution.
The Offer: A High-Value Freebie
We didn’t send people straight to a paid offer.
Instead, we created a lead magnet:
• Free downloadable guide
• Highly relevant to the client’s niche (coaches & consultants)
• Solved a clear pain point: “How to Create a Week of Content in 60 Minutes”
The Funnel Setup
1. Facebook ad →
2. Landing page with email opt-in →
3. Thank-you page with CTA to book a call →
4. Email welcome sequence
Simple. Lean. Powerful.
The Target Audience
We tested three segments:
• Interest-based: Coaches, online business owners, content creators • Lookalike audiences: Based on Instagram engagers • Retargeting: Website visitors + IG profile visitors
Winning audience?
Lookalikes + warm retargeting combo.
The Creative Strategy
We tested 2 formats:
• 15-sec Reels with trending audio + on-screen text
• Static carousel with mini case study + CTA
Top performer:
“I used to spend 3 hours a day on content. Now I spend 20 minutes.” → Visual: side-by-side of “old routine” vs. “new system”
The Budget
• Total: $500
• Cost per lead: $0.94
• Leads generated: 532
• Booked discovery calls: 28
• Conversions: 7 new clients
Key Takeaways
• The offer matters more than the ad.
• Keep the funnel short. Don’t add friction.
• Warm audiences convert 2–3x better.
• Lead ads work—but landing pages + email follow-up work better long-term.
Conclusion
Meta Ads still work—when paired with a great freebie, clean funnel, and strategic targeting.
Start small. Test fast. Optimize what works.
Follow @carlamariabruno and @ottawareels
�� contact@carlamariabruno.com for more information
